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In 1984, Morgans Hotel Group
created a hotel so avant-garde that it revolutionized the hospitality
industry. Banishing tradition, they introduced the concept of the “Boutique
Hotel,” characterized by personalized service and home-away-from-home
ambience in a setting of modern elegance.
In 1984, Morgans Hotel Group developed its first property, Morgans on
Madison Avenue in New York City. An instant hit, the hotel revolutionized
the hospitality industry with the introduction of the "Boutique Hotel"
concept, characterized by personalized service and home-away-from-home
ambiance in a setting of timeless elegance. This boutique concept was again
showcased with great success at New York's Royalton, the first property
designed by Philippe Starck.
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